AIG USA launched a new product, AIG Home Protection, a voluntary employee benefit that covers out-of-pocket expenses related to repairing or replacing home appliances. Available to groups with at least 2,500 employees, it covers parts and labor for repairing or replacing mechanical and electrical failures on products within the home, up to USD 5000/year.
The program is an interesting example of B2B2E (business-to-business-to-employee) marketing and of leveraging P/C capabilities on an existing EB book of business.