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Bancassurance partnership in Thailand between AIA and Bangkok Bank

Posted By Eric Muller-Borle On In Companies,Products,_Issue023,_MagNews | Comments Disabled

[1]AIA in October 2017 concluded a new bancassurance partnership with Bangkok Bank in Thailand.

Bangkok Bank will distribute AIA Thailand’s retail and group protection and long-term savings products on an exclusive basis. The 15-year agreement will become effective in the first half of 2018.

Bangkok Bank is the largest bank in Thailand by total assets; it has more than 16 million customer accounts and around 1,200 branches nationwide.

Typical bancassurance deals are limited to individual life products and often focus on savings products. The AIA-Bangkok Bank partnership is much broader as it includes protection products and business customers; this will allow the bank to better serve its corporate clients, at least those in the SMB/SME segment that are well served with simple, standardized products and do not need high-end advisory and complex solutions.

Go to AIA’s page in the GBV Directory of Providers [2]