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Bob Reiff leaves Lockton Benefits for Lincoln Financial

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Bob Reiff
Robert “Bob” Reiff

Robert “Bob” Reiff in July 2019 became senior vice president of distribution for Lincoln Financial Group’s group protection business in St. Louis, Missouri.

In 2015, he had taken on the role of President of Lockton Benefit Group, the company’s national employee benefits practice, after being Chief Operating Officer of their St. Louis operation. Prior to joining Lockton, Bob was with The Hartford as Vice President and Director of Distribution in the Group Benefits Division and later as the Senior Vice President and Director of Distribution and Field Service, a role which expanded to include Product, Marketing, and Association. Prior to joining The Hartford, he was Vice President of Sales and Marketing for Standard Insurance Company, where he spent 13 years in roles of increasing responsibility. He has an extensive background in group life and disability insurance. While at Standard, Bob was responsible for directing sales, marketing, product development, training, and ebusiness solutions.

Bob is a graduate of the University of Nebraska, earning a Bachelor of Science in Business Management.

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