Global broker Gallagher in July 2018 announced the acquisitions of three firms: Chicago-based Reassurance Holdings, including its subsidiaries Coverdell and Carefree Marketing.

Founded in 1963, Coverdell is a licensed insurance broker, discount medical plan organization and third-party administrator, providing direct marketing of insurance and membership programs to many of the largest financial services institutions in the U.S. and Canada.

Vince Di Benedetto and his associates will continue to work from their current location under the direction of Kevin Garvin, head of Gallagher’s North American Affinity Operations.

Gallagher is already well-known in program administration and affinity marketing. It has developed software that offers customized turn-key solutions for a membership or group. The acquisition is a typical horizontal merger. Its terms were not disclosed.