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Generali Launches CIAO App with UK’s Trictrac

[1]Generali Employee Benefits (GEB) [1] in September 2018 announced the launch of CIAO, a mobile health app designed to help clients promote healthy behaviors within their organizations, encourage employees to improve their overall health and address lifestyle-related illnesses such as obesity, diabetes, stress, and heart disease.

The CIAO app has been developed in partnership with UK-based health tech firm Tictrac [2].

Through research and a deep understanding of consumer behavior and motivations, Tictrac engages with employees to support health improvement all over the world. Leveraging its global footprint and purchasing power, GEB worked with Tictrac to make an affordable, personalized mobile health tool accessible to insurance partners in the GEB Network as well as to their global clients. CIAO complements GEB’s existing health and wellness solutions offered by local network partners. CIAO is available for multinationals to supplement their own in-house wellness programs.

Generali’s CIAO wellness app [3] is not to be confused with CiaoApp, “a location-based, social and business networking app that seamlessly turns all strangers into acquaintances”, according to Crunchbase [4].