Generali Belgium in June 2019 became Athora Belgium. The name change is the final stage in the January 2019 acquisition of Generali Belgium [1] by Athora Holding. Since the acquisition, the company is led by CEO Dorsan van Hecke.
The Athora brand came into existence at the beginning of 2018 following the spin-off from former parent company Athene Holding. Athora now is an insurance and reinsurance group that focuses on the European market. As of June 2019, it owns:
- Vivat Life in The Netherlands
- Athora Lebensversicherung in Germany (previously Delta Lloyd Lebensversicherung),
- Athora Belgium Generali Belgium,
- Athora Ireland (previously Aegon Ireland),
- and Athora Life Re, a Bermuda-domiciled reinsurer.
Athora Belgium’s rebranding includes a new legal name, company logo and website. The new brand identity can be seen on www.athora.com/be [2].
Share this:
- More [7]
