In September 2026, AXA’s official presentation of its 2027–2029 strategic plan, Growing Forward, made artificial intelligence one of the most explicit value-creation levers in the group’s next phase of development. At first sight, another major insurer intends to use more AI. In fact, this goes further. AXA has attached a recurring pre-tax value target of €500 million to €700 million by 2029 to its AI programme, while aiming for

Claude Moves From Chatbot to Professional Workflow In September 2026, Anthropic announced Claude for Financial Advisors while Digiday reported that Google was expanding an AI contribution pilot for publishers. The initiatives address different sides of the same emerging market. Anthropic is bringing trusted data and specialised workflows into an AI assistant; Google is testing whether publishers should receive payment when their content contributes to AI-generated answers. Together, they show