In September 2026, AXA’s official presentation of its 2027–2029 strategic plan, Growing Forward, made artificial intelligence one of the most explicit value-creation levers in the group’s next phase of development. At first sight, another major insurer intends to use more AI. In fact, this goes further. AXA has attached a recurring pre-tax value target of €500 million to €700 million by 2029 to its AI programme, while aiming for