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MAXIS Launches New Financial Support Campaign

For Multinationals And Their People

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MAXIS Global Benefits Network (GBN) in January 2025 launched a new educational toolkit focusing on financial wellness. The toolkit is a ready-made communications campaign, enabling multinationals to educate their people on what it means to be ‘financially fit’, with tips on how they can understand – and change – their money mindset.

Financial stress impacts employees all over the world, with people in many countries facing significant increases to the cost of living, rising inflation and other financial pressures. And with each different employee having their own unique financial priorities (including paying off loans, buying a house, caring for families and planning for retirement, to name a few) it can be a challenge for employers to meet their people’s specific needs and help improve financial wellness.

MAXIS GBN’s new toolkit equips multinationals with everything they need to educate their people on financial wellness and support them in changing their relationship with money. It seeks to help multinationals care for their people who may be facing financial stress and limit the burden on mental health, ultimately improving the overall health, wellbeing and productivity of their workforce.

The toolkit contains five weeks’ worth of materials and a facilitator’s guide, helping multinationals successfully run the educational campaign. The content focuses on:

  • what it means to be ‘financially fit’
  • what is your money personality?
  • how to think about debt
  • saving for ‘future you’
  • why you need an ‘ICE’ fund – and how to build one.
Dr. Leena Johns

According to Dr Leena Johns, Chief Health & Wellness Officer at MAXIS GBN, “Financial stress is a huge concern for people all around the world, and has a significant impact on mental wellbeing. And with such staggering statistics around its impact on employee productivity, it’s clear that this is a business issue too.”

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