A cultural shift in the workplace towards satisfying individual employee needs means attracting and retaining talented staff now requires a deeper understanding of the personal resources employees need to flourish. Conceptualizing benefits as resources may help explain how many leading organizations are enjoying enhanced employee wellbeing, engagement and increased productivity through transitioning to cafeteria-style benefits plans.

Many multinational companies struggle with a lack of gender diversity at the management level, and in particular with the lack of visible female representation in key positions. Many consider that the most logical approach to solving this problem is to preferentially hire and promote women into such roles.