In November 2026, LIMRA reported preliminary US individual annuity sales of USD 126.3 billion for the third quarter, up 4% from a year earlier and the highest quarterly total in its survey. The 6 November release covers the period ended 30 September. First nine month sales reached USD 355 billion, up 2%.

Read the sales mix

Fixed-rate deferred annuity sales reached USD 44.5 billion. Registered index-linked products rose 22% year on year to USD 25.3 billion, while fixed indexed annuities fell 8% to USD 30.7 billion. Traditional variable annuities rose 11%. Immediate and deferred income annuities represented smaller shares of the total. The mix matters because the contracts offer different combinations of guarantees, market exposure, access to funds and timing of income.

LIMRA measures money paid into individual contracts, including some payments into existing contracts and qualifying internal transfers. The release is not a count of new purchasers. It also does not report adoption within workplace retirement plans. LIMRA cited market conditions and crediting rates as influences on sales.

For multinational sponsors, the US results are a useful market comparison. Local retirement systems and existing benefits still determine whether an annuity fills a gap.

Sources

LIMRA individual annuity survey release

LIMRA — Second-quarter 2026 release