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Diego Fernandez President and CEO at GeoBlue

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Diego Fernandez since September 2018 leads GeoBlue as President and Chief Executive Officer, succeeding Guillaume Deybach who has left the company.

Established in the late 1990’s, GeoBlue is the iPMI (international private medical insurance) joint-venture between BlueCross – BlueShield (U.S.A.) and BUPA (UK).

Prior to GeoBlue, Diego’s led sales and middle markets at Bupa Global Latin America. Earlier, he was Cigna International Taiwan’s Chief Operating Officer and Cigna Healthcare Spain’s COO/CFO and Director/Assistant Director for Latin America. After starting his career as a financial analyst with Credit Lyonnais, a French bank, he was administrative director of Torcuato Di Tella University in Buenos Aires, Argentina.

Diego holds an MBA in Strategy and Finance from the University of Rochester, New York, and a Bachelor’s Degree in Accounting from Universidad de Buenos Aires, Argentina.

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