Generali Employee Benefits in February 2016 released a special issue of its newsletter entirely devoted to the African continent, available for download here.

The 28-page PDF booklet covers the region’s macroeconomic outlook (good despite multiple challenges), provides an overview of the African employee benefits industry (still in infancy but with positive trends emerging – and already some degree of complexity and regulations that one needs to be aware of) as well as interviews with Total and Syngenta, and several other case studies.

Of course, the publication also aims to highlight GEB Network’s capabilities and to explain its regional strategy. At the same time it provides up-to-date, relevant knowledge in the spirit of sharing accumulated expertise, with contributions from international organizations, research institutes and leading companies, all of which is of real value for anyone who has an interest in contemporary Africa.

In our opinion, the information that is shared is well worth your time reading it. GBV would like to highlight two good marketing practices here: there is no need to enter any information whatsoever before downloading; and a commendably high signal-to-noise ratio (*).

(*) i.e. the proportion of shared knowledge and wisdom to the total length of the document. It varies from 0% (as in a typical consumer ad) to 100% (some textbooks, maybe?).