Generali announced in June 2015 a reorganization of its corporate structure in the Central & Eastern European (CEE) region.

Generali increased its ownership of Generali PPF Holding B.V. (GPH) to 100% by acquiring the remaining 24% minority share held by PPF Group, in line with the agreements signed on January 8, 2013. The holding company operating in Central-Eastern Europe changes its name to Generali CEE Holding B.V.
The CEE market is Generali’s fourth-largest, with approximately €3.5 billion in premiums in 2013 and more than 11 million customers, up from respectively €1 billion of premiums and 4 million clients in 2007, when the partnership with PPF was signed.