Tackling the Cancer Crisis: New MAXIS GBN Report
New MAXIS GBN report uses private medical claims data to look in depth at global cancer trends

MAXIS Global Benefits Network in April 2025 released its 2025 whitepaper which looks in-depth at the growing impact of rising cancer rates on multinational employers and insurers. The whitepaper uses MAXIS GBN’s global claims data, drawn from standardized, anonymized data from millions of claimants around the world, to provide practical strategies for addressing claims trends.
Cancer is a topic that has dominated discussions in the global health space in recent years. The surge in cases has placed unprecedented strain on healthcare systems all over the world and presents a profound challenge for multinational employers and insurers.
MAXIS GBN’s data shows cancer incidence was 155% higher in 2024 when compared to the average of 2017-2019, with the associated costs rising by 234% in the same period. Perhaps most shocking of all is the average age of claimants, which has dropped to 40 years of age in 2024, down from 47 across the 2017-2019 period.
The whitepaper looks at a wide range of topics related to cancer, including the most-common pre-existing conditions that show before a cancer diagnosis, the industries that most often correlate with certain cancer types and the impact of missed cancer screenings.
What can multinationals and insurers do?
MAXIS GBN says that the whitepaper doesn’t aim to simply present findings and highlight problems. Instead, it offers “practical solutions for both multinational employers and insurers, aiming to help them optimise, innovate and lead in the cancer space.”
MAXIS GBN hopes these insights can help multinationals truly care for their people and address this crisis head on.

Dr Leena Johns, Chief Health & Wellness Officer, MAXIS GBN, authored the whitepaper. She said: “Cancer is something that impacts us all, whether directly or through our loved ones, and for this reason it can be a difficult topic to discuss. But it’s also the scale of its impact that means it vital that we do talk about it.
“I knew that cancer had to be the focus of our 2025 whitepaper because the disturbing story being told by our data revealed the urgency of this crisis. I wanted to provide a clear snapshot of the cancer crisis and share real, actionable strategies and solutions for multinationals and insurers.
“This is a huge topic and the insights can be daunting, but there is hope.. I truly believe that employers and insurers should feel empowered to take action: they are at the forefront of this crisis and are in a unique position to drive meaningful change, ultimately leading to happier, healthier and more productive workforces.”
The full whitepaper can be downloaded at maxis-gbn.com/cancer
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