How to maintain leadership in a challenging environment: lessons learned from GEB Even the insurance sector, once widely associated with stability, is seeing the impact of disruptive forces and shifting landscapes, from technology to demographic trends and of course economic volatility. The new strategic plan announced by Generali Employee Benefits is all the more interesting as it sees a company that is an integral part of the history of

Even the insurance sector, once widely associated with stability, is seeing the impact of disruptive forces and shifting landscapes, from technology to demographic trends and of course economic volatility. The new strategic plan announced by Generali Employee Benefits is all the more interesting as it sees a company that is an integral part of the history of employee benefits getting ready to shape determinedly its future.

Ludovic Bayard bayard@geb.com Generali Employee Benefits General Manager Ludovic Bayard is the General Manager of Generali Employee Benefits Network (GEB), headquartered in Brussels. He joined the Generali Group in 1998 as Account Manager in the International  Life  Corporate  business  at  Generali  France.  He  then moved to London at the Generali UK branch where he launched and oversaw the first GEB regional office in London for the International Corporate EB lines.