Aetna expands international footprint with Hong Kong licence
Global health care benefits provider Aetna International in March 2018 announced that it has acquired Canadian Insurance in Hong Kong, and is now licensed to offer health insurance in Hong Kong. The license allows Aetna International to market its products and services solely under the Aetna brand.
Aetna’s history in Asia started in 2007 as a specialist health insurer in Hong Kong, via its acquisition of Goodhealth.
Hong Kong has one of the most developed insurance markets in Asia, and its per capita insurance premiums are among the highest in the region. Aside from rising general affluence, its close ties to mainland China and the imminent introduction of a Voluntary Health Insurance Scheme is likely to lead to the creation of new segments of insurance customers, presenting an opportunity for product innovation.