Generali Employee Benefits (GEB) network in June 2025 announced a new strategic partnership with AI-benefits innovator Euphoric.

Euphoric has developed an AI-powered, all-in-one benefits management platform providing cutting-edge global benefits analytics for Global HR leaders and their employees. It is designed to help employees and employers navigate the complexities of corporate benefit plans.

For employers, Euphoric has developed a Global Analytics Platform (GAP), providing one centralized view of the global benefits ecosystem. This platform enables HR/Benefits managers to:

• leverage integrated AI tools to understand and organize all existing E.B. policies and detailed benefits by country;
• identify gaps in coverage at the local/global level to better address benefit inequities;
• engage with insured members to improve their understanding of corporate benefits, and encourage appropriate, proactive health management;
• one comprehensive platform supporting strategic decision making across all local/global markets.

For beneficiaries, Euphoric offers various modules essential for understanding and utilizing their corporate benefits, including:

• a navigator module that delivers an AI-generated, hyper-personalized view of employee benefits. This means that each individual can interact with the platform to find the benefits that are relevant to their age, gender, health needs and interests;
• a rewards & discounts module, for access to discounted supplemental products and services;
• an employee recognition module where benefit managers can publicly recognize individuals for great work and achievements across the organization;

With employer and employee modules combined into one unified platform, implementation across the corporate enterprise is simplified and streamlined.

GEB CEO Ludovic Bayard stated: “At GEB, we believe in the power of innovation to bring people closer to better solutions. Our partnership with Euphoric marks a pivotal moment in global benefits management—one where AI doesn’t just support the process, but transforms it. Euphoric’s platform revolutionizes how benefits are managed, communicated, and delivered across organizations, accelerating access to complex global data and simplifying strategic decision-making. This collaboration reflects our shared commitment to progress, well-being, and delivering meaningful, tech-driven impact to clients worldwide”.  Through this partnership, GEB is demonstrating its ongoing commitment to leveraging the latest in benefits technology to support its global client base. With AI-powered insights and one centralized view of global benefits data, GEB sees the Euphoric platform as a game-changer in benefits tech and is pleased to offer it to global clients through a pre-negotiated arrangement with Euphoric. Max Landry, CEO of Euphoric: “There’s never been a better time to supercharge employee benefits. AI has matured, industry expectations have shifted, and the world is ready. Partnering with Generali Employee Benefits means we can bring Euphoric’s intuitive, intelligent platform to a truly global audience and help employers give employees the support they deserve”