Willis Towers Watson in January 2022 announced it had changed its brand name to WTW. In France, WTW will drop the well-known Gras Savoye brand name in favor of WTW. Willis had acquired Gras-Savoye in 2015. Furthermore, WTW’s ticker symbol on the NASDAQ stock market will change to “WTW” instead of “WLTW”. These changes occur in the wake of WTW’s failed acquisition by Aon “as [the company now moves]

Generali Belgium in June 2019 became Athora Belgium. The name change is the final stage in the January 2019 acquisition of Generali Belgium by Athora Holding. Since the acquisition, the company is led by CEO Dorsan van Hecke. The Athora brand came into existence at the beginning of 2018 following the spin-off from former parent company Athene Holding. Athora now is an insurance and reinsurance group that focuses on

AXA in July 2018 announced its business insurance operations would trade under the new AXA XL brand once the acquisition of XL Group is completed. The master brand AXA remains untouched. AXA XL will combine existing P&C commercial lines and specialty risks into a new entity. It will include four main business units: XL Insurance, XL Reinsurance, XL Art & Lifestyle, and XL Risk Consulting. The new entity will

Aon in May 2018 announced it will retire business unit brands Aon Risk Solutions and Aon Benfield, after the retirement of the Aon Hewitt brand in 2017. It will appear simply as Aon. In addition to the creation of an integrated global Operating Committee, the move is designed to make it easier for Aon team members to work together. The company previously announced a single P&L structure, “part of

MOVE Guides and Polaris Global Mobility in April 2018 announced that they have come together under a new name and identity–Topia. Over the past six years, MOVE Guide’s Global Mobility Management (GMM) software suite has grown to include all parts of global mobility in a single solution. In the end, relocation comprised only one part of their offering and the name MOVE Guides no longer made sense to many

Allianz Worldwide Care in November 2017 announced it would rebrand itself as Allianz Partners as part of a global strategy which will be implemented across all business lines over 2018 and 2019. International health and life insurance products and services will come under the “Allianz Care” brand. Allianz Partners provides health insurance and services to the staff of multinational organizations as well as private individuals and their families living