American International Group (AIG) in March 2019 announced the appointment of Betsy Palmer as Senior Vice President and Chief Marketing Strategy, Communications and Industry Leadership Officer, AIG Life & Retirement. She will be based in New York and will report to Kevin Hogan, Chief Executive Officer, Life & Retirement, as a member of the Life & Retirement Executive Team.

Ms. Palmer will assume responsibility for all marketing, communications, stakeholder management, industry thought leadership, sponsorship, and brand positioning activities across Life & Retirement. She will also serve as the primary external spokesperson for the Life & Retirement organization.

Ms. Palmer joins AIG from TIAA, where she had been Senior Vice President and Chief Communications Officer since 2010.

In this role she served as the chief spokesperson for TIAA, leading communications, digital reputation and social media strategy, influencer relations and thought leadership. Ms. Palmer played a leading role in TIAA’s 2016 rebranding by developing an integrated public relations, advertising and social media program. Her previous experience also includes senior marketing and communications roles with EY, BearingPoint and AT&T.

Early in her career, Ms. Palmer served in several communications roles at the U.S. Department of Energy and the White House. She holds a Bachelor of Arts in foreign affairs from the University of Virginia.