Shira Jeczmien sj@lystechnologies.co.uk LYS Technologies Writer, Editor and Head of Content Shira Jeczmien is a writer, editor and head of content for LYS Technologies. Her writing focuses on technological advancements, trends and their impact on society.

Marc Reinhardt reinhardt@geb.com Generali Employee Benefits Director of the Americas region Marc Reinhardt has the equivalent of a combined post-grad/master degree in economics and insurance from the University of Frankfurt. He has worked for Generali since 1991 with postings in Germany, Italy, and the U.S. While in Germany, Marc specialized in tax and Labor Law as well as actuarial aspects of employee benefit plans for international companies. Moving to Italy,

Wendy Wood University of Southern California – Dornsife College of Letters, Arts and Sciences Provost Professor of Psychology and Business Wendy Wood is a social psychologist whose research addresses the ways that habits guide behavior – and why they are so difficult to break – as well as evolutionary accounts of gender differences in behavior. Professor Wood has been Associate Editor of Psychological Review, Journal of Personality and Social

Hugo Starrsjo hs@lystechnologies.co.uk LYS Technologies Co-Founder and COO Hugo Starrsjo is LYS Technologies’ Co-Founder and COO. With a background in Biomedical engineering, Hugo is passionate about the interpretation of data. With a vision to track the influencing factors on light and its effect on the circadian rhythm, LYS Technologies provides a data-driven approach to improving sleep and productivity in the workplace.