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Sheldon Kenton Appointed CEO Of GeoBlue

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Sheldon Kenton in January 2019 was appointed President and CEO of iPMI insurance carrier GeoBlue. He replaces Diego Fernandez, President and CEO since September 2018, and who himself succeeded Guillaume Deybach.

GeoBlue is the iPMI (international private medical insurance) joint-venture between BlueCross – BlueShield (U.S.A.) and BUPA (UK).

In addition to his responsibility at GeoBlue, Kenton will continue setting BUPA Global’s overall strategic direction. He previously was BUPA Global’s Managing Director, and earlier, its Global Commercial Director. Before, he had been with Cigna, lastly as global head for sales of international employee benefits.

He holds an MBA from the University of Kent.

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