by Ana Carolina Lima Conduta Izzo Losco and Priscila Maria Lima Conduta Elias
In terms of land mass Brazil is the largest country in Latin America and the 5th largest in the world behind Russia, Canada, China, and the USA. Despite its vast territory, Brazil’s population is concentrated in the major cities of each state, mostly on the Southern coast. Being the only Portuguese- speaking country in the region, Brazil is also different in many aspects including cultural, and economic challenges, and the way of doing business in the marketplace. These are the reasons why operating in Brazil brings inherent and unique challenges to the HR team.
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