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Zenefits pivots, expands partner ecosystem with partnership program and new product
Zenefits in October 2017 announced a major change in its strategy. It now intends to become the technology backbone for the employee benefits industry by linking carriers, brokers, companies, and employees with its Zenefits Certified Broker Partner Program and Zenefits Ben Connect. This will allow Zenefits to cooperate with brokers rather than compete against them. The Zenefits Broker Partner Program was launched with the announcement of a partnership with